Creative production,
from scratch.
A-Players promotes web products and subscription apps on TikTok and Google Ads. I joined to build their creative production. There was no process to inherit, so we built it from scratch.
One workflow for everyone.
One Asana workflow for everyone who touches a creative: producers, project managers, freelance designers, and the Growth and UA teams.
Templates as the base.
With After Effects master templates, a designer starts from a working base and spends the time on the idea.
Turnaround per creative
Every ad, five parts.
Body, text hook, visual hook, packshot and audio. Swap one part and you have a new iteration to test.
Swap one part, get a new iteration
UGC, now made with AI.
We moved UGC from Fiverr creators to AI UGC and cut the cost of those creatives.
Cost in plain sight.
A live tracker showed cost per creative, spend and daily output. We made decisions from those numbers.
Cost per creative
LIVESpend
LIVEDaily output
LIVEA rhythm the team could keep.
Two-week sprints, each with weekly planning. I onboarded contractors and trained the team on new tools.
What the new process delivered.
Creatives a month, Dec 2024 to Feb 2025
Output growth in two months
Products in parallel
Turnaround per creative